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Apple sees iTunes market share slip as competition increases from Amazon & Comcast for films

<div class="feat-image">(https://9to5mac.files.wordpress.com/2017/03/itunes-ipad.jpg?quality=82&strip=all&w=1600&h=800)</div><p>Despite its increasing focuses on Services revenue (https://9to5mac.com/2017/03/15/services-growth-raises-aapl/), Apple is struggling to draw users to the iTunes Store for movie purchases and rentals. According to a new in-depth report from The Wall Street Journal (https://www.wsj.com/articles/apples-itunes-falls-short-in-battle-for-video-viewers-1499601601), Apple’s market share for renting and purchasing movies has fallen to between 20 percent and 35 percent, despite once being well over 50 percent as recently as 2012…</p>
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