|
Title: Apple’s risky balancing act with the next iPhone Post by: HCK on July 15, 2017, 04:05:13 pm Apple’s risky balancing act with the next iPhone
<article> <section class="page"> <p>As there always are at this time of year, there are lots of rumors out there about what the next iPhone will be (http://www.macworld.com/article/3126154/hardware/iphone-8-rumors.html). This year we’re hearing that Apple is going to release a high-priced, next-generation phone in addition to the expected iPhone 7s and iPhone 7s Plus models.</p><p>The idea that Apple might make an ultra-high-end phone with a huge price tag has rubbed many people the wrong way. Daring Fireball’s John Gruber did the math (https://daringfireball.net/2017/07/speculation_on_new_iphone_pricing), and while this potential move makes a lot of sense, it’s also a gamble on Apple’s part. But if Apple didn’t release a next-generation phone this fall, it would also be risking the fortunes of both its brand and its most important product.</p><p class="jumpTag"><a href="/article/3207552/iphone-ipad/apples-risky-balancing-act-with-the-next-iphone.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Apple’s risky balancing act with the next iPhone (http://www.macworld.com/article/3207552/iphone-ipad/apples-risky-balancing-act-with-the-next-iphone.html#tk.rss_all) |