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Apple reportedly ends ‘Apple Music Festival’ after 10-year run

<div class="feat-image">(https://9to5mac.files.wordpress.com/2017/09/473e307c-5ee3-4d7a-9b0c-dd8b4bbeaee7-superbowlcoldplay_leak1.jpg?quality=82&strip=all&w=1600&h=900)</div><p style="text-align:center;">Coldplay at the 2014 iTunes Festival (https://9to5mac.com/2014/03/11/itunes-festival-kicks-off-at-austin-sxsw-with-coldplay-and-more-apple-execs-in-the-crowd/)</p>
<p>Apple is reportedly ending its long-running Apple Music Festival (https://9to5mac.com/guides/apple-music-festival/) initiative. According to a report (https://www.musicbusinessworldwide.com/apple-axes-annual-apple-music-festival-london-10-years/) from Music Business Worldwide, the company is ending the Apple Music Festival (formerly known as the iTunes Festival) as it looks to rebrand its live concert efforts…</p>
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