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Apple Music hits 30M paid subscribers, but the service isn’t good enough, says Jimmy Iovine

<div class="feat-image">(https://9to5mac.files.wordpress.com/2017/09/apple-music.jpg?quality=82&strip=all&w=1000)</div><p><a href="https://9to5mac.com/guides/apple-music/" target="_blank" rel="noopener">Apple Music[/url] continues to grow, Billboard reporting that it has now hit 30M paid subscribers – up from <a href="https://9to5mac.com/2017/06/16/apple-original-content-hires-sony-television-execs/" target="_blank" rel="noopener">27M in June[/url]. But Jimmy Iovine, who heads up the service, thinks what Apple is offering to subscribers isn’t yet good enough.</p>

<p>I don’t believe that what exists right now is enough [

…] Just because we’re adding millions of subscribers and the old catalog numbers are going up, that’s not the trick. That’s just not going to hold.</p>
<p>He made the remarks in a new interview …</p>
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