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Amazon’s iOS app now uses ARKit for virtual shopping ahead of Black Friday

<div class="feat-image">(https://9to5mac.files.wordpress.com/2017/11/amazon-arview-iphone-app.jpg?quality=82&strip=all&w=1600)</div><p>Along with launching today’s Countdown to Black Friday 2017 (http://9to5toys.com/2017/11/01/amazon-black-friday-2017-store/), Amazon updated its iOS app to include a new feature for the holiday shopping season called ‘AR View’. Leaning heavily on Apple’s own ARKit, this new feature allows customers to virtually place products in their home “allowing them to visualize the aesthetic” prior to purchasing. (Also Amazon is currently offering a $50 iTunes gift card (https://9to5toys.com/2017/11/01/itunes-gift-card-amazon/) for <strong>$42.50</strong>. That’s 15% off.)</p>
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