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Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs

Apple this evening uploaded a new "Welcome Home" HomePod video to its YouTube channel, which was directed by well-known filmmaker Spike Jonze.





The four minute spot stars singer and dancer FKA Twigs and is set to a new song from Anderson .Paak called "Til It's Over." In the video, FKA Twigs arrives home after a long day and asks HomePod to play something she'd like, which she starts to dance to in a magical realism-style scene.





<center><iframe src="https://www.youtube.com/embed/305ryPvU6A8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center>


This is Apple's first longer-form HomePod ad. The company previously shared a series of short 15-second HomePod videos (https://www.macrumors.com/2018/01/27/apple-homepod-ads/) featuring the word "HomePod" animated in various ways, each set to a different song. Apple plans to feature the four minute "Welcome Home" video online, while a shorter cut will be played on television (http://www.adweek.com/brand-marketing/spike-jonze-and-fka-twigs-made-a-jaw-dropping-short-film-for-apples-homepod/).





Apple's HomePod has been available for purchase since early February, and it's received largely positive reviews (https://www.macrumors.com/2018/02/06/homepod-reviews/) when it comes to sound quality, but reactions to Siri have not been quite as favorable. The HomePod can be purchased from Apple's website (https://www.apple.com/homepod/) for $349.

<div class="linkback">Related Roundup: HomePod (https://www.macrumors.com/roundup/homepod/)</div><div class="linkback">Buyer's Guide: HomePod (Buy Now) (https://buyersguide.macrumors.com/#HomePod)</div>
Discuss this article (https://forums.macrumors.com/threads/apple-homepod-spike-jonze-fka-twigs.2108849/) in our forums

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Source: Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs (https://www.macrumors.com/2018/03/06/apple-homepod-spike-jonze-fka-twigs/)