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Quick Takes: Apple's Ecosystem Explained, Crumb-Resistant MacBook Keyboards, and More

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes (https://www.macrumors.com/roundup/quick-takes/) column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.





<h3>Friday, March 9</h3>


<strong>Apple's ecosystem explained (https://www.youtube.com/watch?v=KB4_WIPE7vo)</strong>: YouTube tech reviewer Marques Brownlee explains why Apple's ecosystem of products and services is so strong. He also advises against becoming too locked into just one ecosystem.





<center><iframe width="560" height="315" src="https://www.youtube.com/embed/KB4_WIPE7vo" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></center>


Commentary: A good example of the strength of Apple's ecosystem is iMessage and its coveted blue message bubbles, which have essentially become a status symbol. As silly as it may sound, there are a countless number of tweets that mock green bubbles, which is the color Apple uses to display standard text messages.





<strong>AAPL sets all-time high closing price of $179.98 (https://finance.yahoo.com/quote/AAPL/history?p=AAPL)</strong>: The previous record was $179.26, set on January 18, 2018. Apple's overall all-time high remains $180.62, set during intraday trading on February 28, 2018. AAPL has been on the rise since bottoming out at $150.24 on February 9 amid a wider stock market selloff.





Commentary: Apple shares have technically traded for higher prices, but today's record high factors in multiple stock splits, including a 7-for-1 split in 2014. Apple's market cap now hovers around the $915 billion mark.





(http://cdn.macrumors.com/article-new/2017/06/wwdc_sj_keynote_tim-cook-800x540.jpg)


<strong>Timing of Apple's rumored March event</strong>: Apple typically invites the media to its special events roughly 10 to 12 days beforehand, so if there is a March event on its agenda, then we'll likely hear about it soon.


<ul><li>2015: Thursday, February 26 invites (https://www.macrumors.com/2015/02/26/apple-event-march-9/) → Monday, March 9 event (https://www.macrumors.com/2015/03/09/march-2015-event-live/)


<li>2016: Thursday, March 10 invites (https://www.macrumors.com/2016/03/10/apple-invites-march-21-event/) → Monday, March 21 event (https://www.macrumors.com/2016/03/21/live-coverage-iphone-se-ipad-pro-event/)


<li>2017: No event.


<li>2018: Thursday, March 15 invites → Monday, March 26 event (?)</ul>


Commentary: The big question is whether Apple will hold a media event or make its announcements via press releases (https://www.macrumors.com/2017/03/21/apple-new-9-7-ipad-starting-329/) as it did last year. Rumored products that could debut this month include a new iPhone SE (https://www.macrumors.com/2018/01/02/apple-iphone-se-2-2018/), lower-priced 9.7-inch iPad and MacBook Air models (https://www.macrumors.com/2018/03/07/lower-priced-homepod-150-to-200-dollars-rumor/), and the AirPower charging mat (https://www.macrumors.com/2017/09/12/apple-airpower-wireless-charging/), along with iOS 11.3 (https://www.macrumors.com/2018/01/24/apple-previews-ios-11-3/).





<strong>Other Reading:</strong>


<ul><li><strong>Swift is now the world's tenth most used programming language (http://redmonk.com/sogrady/2018/03/07/language-rankings-1-18/)</strong>, tied with Objective-C, according to analyst firm RedMonk's analysis of GitHub and Stack Overflow data. Apple's open source programming language was released at WWDC in June 2014.


<img src="(http://cdn.macrumors.com/article-new/2017/08/trio-iphone-ipad-mac-800x471.jpg)" alt="" width="800" height="471" class="aligncenter size-large wp-image-579085" />


<li><strong>Apple has applied to patent a crumb-resistant keyboard (https://www.digitaltrends.com/computing/apple-patent-crumb-keyboard/)</strong>: The patent application (http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180068808&IDKey=F0B1C5BB130C) describes a MacBook keyboard with mechanisms that prevent contaminant ingress, which is a fancy way of saying dirt and crumbs. This could involve the use of "brushes, wipers, or flaps" that block gaps around key caps.</ul>


For more Apple news and rumors coverage, visit our Front Page (https://www.macrumors.com/), Mac Blog (https://www.macrumors.com/mac/), and iOS Blog (https://www.macrumors.com/iphone/). Also visit our forums (https://forums.macrumors.com/) to join in the discussion.

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Source: Quick Takes: Apple's Ecosystem Explained, Crumb-Resistant MacBook Keyboards, and More (https://www.macrumors.com/2018/03/09/quick-takes-mar-9/)