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Apple to Close Last Remaining Apple Watch Pop-Up Shop Next Month

Apple is set to close its last remaining pop-up shop dedicated to Apple Watch next month. Signs displayed at the Tokyo shop, located in Shinjuku's high-end Isetan department store, were shared (https://twitter.com/ShotaroAkiba/status/987623875910426625/photo/1?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Ftwitter.com%2Fshotaroakiba%2Fstatus%2F987623875910426625) on Twitter announcing the closure.





<img src="(http://cdn.macrumors.com/article-new/2018/04/tokyo-apple-watch-pop-up-shop-closure-800x1067.jpg)" alt="" width="800" height="1067" class="aligncenter size-large wp-image-632869" />


<center><blockquote class="twitter-tweet" data-cards="hidden" data-lang="en"><p lang="ja" dir="ltr">やっぱり伊勢丹のApple Watch Storeは閉店か… pic.twitter.com/moYjXCfYRp (https://t.co/moYjXCfYRp)</p>&mdash; Shotaro Akiba (@ShotaroAkiba) April 21, 2018 (https://twitter.com/ShotaroAkiba/status/987623875910426625?ref_src=twsrc%5Etfw) <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </center>


The message reads, "This is a notice that Apple Watch at Isetan Shinjuku will close as of Sunday, May 13. Thank you very much for your continuous patronage."





The closure of the pop-up shop follows last month's opening of Apple's Shinjuku store (https://www.macrumors.com/2018/04/05/photos-apple-shinjuku-store-tokyo-japan/), which is situated directly opposite Isetan and offers the full range of Apple products and services, including Apple Watch.





Japan's pop-up shop is notable for being the first of its kind to open, coinciding with the launch of the original Apple Watch in 2015. Apple has only operated three pop-up shops worldwide selling Apple watches and bands. The other two operated out of Galeries Lafayette in Paris and Selfridges (https://www.macrumors.com/2015/03/01/apple-watch-selfridges-shop/) in London. Both closed in 2017.





<img src="(http://cdn.macrumors.com/article-new/2015/02/applewatchrosegold.jpg)" alt="" width="716" height="432" class="aligncenter size-full wp-image-436850" />


The closures appear to be part of Apple's recent strategy of promoting Apple Watch as a health and fitness accessory first and a haute couture fashion detail second. The pop-up shops specialized in selling Apple Watch Edition models, gold versions of which sold for at least $10,000 and up to $17,000 when they hit the market.  





The pop-up shops were essentially outlets for Apple's remaining inventory of 18-karat Gold and Rose Gold Apple Watch Edition models, which were discontinued (https://www.macrumors.com/2016/09/07/apple-discontinues-apple-watch-edition-gold/) in 2016 and replaced with the ceramic Edition models the company continues to offer online and in-store to this day.

<div class="linkback">Related Roundups: Apple Watch (https://www.macrumors.com/roundup/apple-watch/), watchOS 4 (https://www.macrumors.com/roundup/watchos-4/)</div><div class="linkback">Tag: Japan (https://www.macrumors.com/roundup/japan/)</div><div class="linkback">Buyer's Guide: Apple Watch (Neutral) (https://buyersguide.macrumors.com/#Apple_Watch)</div>
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Source: Apple to Close Last Remaining Apple Watch Pop-Up Shop Next Month (https://www.macrumors.com/2018/04/23/last-apple-watch-pop-up-shop-to-close/)