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Microsoft Shares Holiday Ad Promoting Surface Go Over Apple's iPad: 'Big Dreams Need a Real Computer'

Microsoft this week shared a new ad on its Microsoft Surface YouTube channel (https://www.youtube.com/channel/UCGS474QoP8SCnSo6hOCaayA), this one aimed at promoting the Surface Go. As the ad begins, a little girl stares into the window of a Microsoft Store and begins singing about her preference for the Surface Go over Apple's iPad, to the tune of the song "Grandma Got Run Over by a Reindeer."





She sings, "Grandma don't run out and buy an iPad, it was fine when I was six but now I'm 10. My dreams are big so I need a real computer, to do all the amazing things I know I can." Microsoft's ad is aimed at Apple's own "What's a Computer?" ad campaign (https://www.macrumors.com/2016/08/01/apple-new-ipad-pro-computer-replacement-ad/), which began in 2016 and showed off a few of the things that the iPad Pro can do as a replacement to a traditional laptop computer.





<center><iframe width="560" height="315" src="https://www.youtube.com/embed/8g8ZR0KY7M4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></center>


Microsoft's description of the video includes a reference to needing a "real computer": "Big dreams need a real computer, like the Surface Go, to help make them come true. This holiday season, discover all the possibilities with the Surface Go. Portable, powerful and starts at $399."


 


The Surface Go launched over the summer (https://www.macrumors.com/2018/07/10/microsoft-10-inch-surface-go-unveiled/) at a price point of $399, making it a direct competitor to Apple's cheaper iPads. The Go is basically a smaller version of the $799 Surface Pro, including the integrated kickstand and a front-facing camera above the 1800 x 1200 resolution IPS touchscreen display.

<div class="linkback">Related Roundup: iPad (https://www.macrumors.com/roundup/ipad/)</div><div class="linkback">Tag: Microsoft (https://www.macrumors.com/roundup/microsoft/)</div><div class="linkback">Buyer's Guide: iPad (Caution) (https://buyersguide.macrumors.com/#iPad)</div>
Discuss this article (https://forums.macrumors.com/threads/microsoft-holiday-ad-surface-ipad.2158583/) in our forums

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Source: Microsoft Shares Holiday Ad Promoting Surface Go Over Apple's iPad: 'Big Dreams Need a Real Computer' (https://www.macrumors.com/2018/12/04/microsoft-holiday-ad-surface-ipad/)