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Mobile advertising booming with nearly $40 billion spent in 2018, $64B expected by 2020

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<p>A market research study by AppsFlyer (https://www.appsflyer.com/blog/app-install-ad-spend-predictions-2017-2020/) details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.</p>
<p>The study attributes the growth to the fact there are more smartphones than ever (https://9to5mac.com/2018/12/03/global-smartphone-shipments/) paired with an ever-growing app catalogue (https://9to5mac.com/guides/app-store/). Thus, more paid campaigns have resulted in more ad spend than ever.</p>
<p> <a href="https://9to5mac.com/2018/12/20/mobile-ad-data-2020/#more-570017" class="more-link">more…[/url]</p>
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