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iPhone and Apple Watch control highlight upcoming PUMA Fit Intelligence self-lacing shoes

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<p>Nike made waves earlier this month with the announcement (https://9to5toys.com/2019/01/15/nike-adapt-bb-self-lacing-shoes/) of its Adapt BB self-lacing shoes that are due out in a few weeks. In the meantime, they’ve become social media darlings as everyone from the Duke men’s basketball team to LeBron’s kids have been seen wearing them. But not so fast my friends, there’s more competition on the way. Today we’re getting our first look at the iPhone-connected PUMA Fit Intelligence (or Fi for short) self-lacing shoes courtesy of Bay McLaughlin’s YouTube channel. The question is, as it always is with the shoe game, will there be room for PUMA after Nike made its big splash earlier in 2019? Head below for more.</p>
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