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Opinion: Apple’s audiobooks experience could benefit from a subscription overhaul

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<p>Between iCloud storage and Apple Music to the App Store and iTunes, there’s certainly no shortage of ways to give Apple your money for digital goods. New subscription services are rumored to debut this year, too, including Apple’s first original video content service (https://9to5mac.com/guides/tv/) and a separate service that integrates digital magazines (https://9to5mac.com/2019/01/25/images-show-apple-preparing-news-app-in-ios-12-2-for-new-magazine-subscription-service/) in Apple’s News app based on Apple’s Texture acquisition (https://9to5mac.com/2018/03/12/apple-buying-digital-magazine-service-texture-likely-boosting-news-app-revenue/). There’s even a rumored (https://9to5mac.com/2019/01/28/apple-reportedly-plans-netflix-for-games-subscription-service/) App Store game subscription service. The lesson here may be that if there’s a digital good you can pay Apple for once, there’s likely an opportunity for a subscription service for that category with recurring payments.</p>
<p>Digital books would qualify, and Apple would hardly be the first to rent ebooks for a monthly fee. My colleague Ben Lovejoy wrote last year (https://9to5mac.com/2018/04/11/kindle-unlimited-for-ibooks/) that Apple’s Texture acquisition highlighted the opening for an Apple ebook subscription service modeled after Kindle Unlimited. We’ve since seen iBooks become Apple Books with a redesigned app user interface (https://9to5mac.com/2018/09/17/ios-12-features-2/), but no ‘Netflix for books’ yet. Personally, I would love to pay Apple to stream audiobooks — and the service could have features that audiobooks in Apple Books doesn’t offer today.</p>
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