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Now is the time for Apple to re-think its retail priorities

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<p>Federico Viticci said it best on <a href="https://www.relay.fm/connected/229" rel="nofollow">the Connected podcast last week[/url]: The departure of Angela Ahrendts as Apple’s retail chief (https://www.macworld.com/article/3338110/techology-business/angela-ahrendts-to-step-down-as-apple-retail-chief-in-april.html) is a Rorschach test. One’s reaction to the news will reveal a lot about one’s feelings about the current state of Apple’s retail stores.</p><p>I’ve seen a lot of criticism of Ahrendts featuring aspects of the Apple Store experience that actually preceded her. No, she didn’t invent the where’s-the-line, where-do-I-stand set-up that completely breaks everything we ever learned about how to behave in a retail store. Under her tenure the approach was modified, not discarded, and in recent years I’ve noticed a more aggressive positioning of employees at the front of stores to intercept new shoppers and put them in the right place.</p><p class="jumpTag"><a href="/article/3340256/apple/now-is-the-time-for-apple-to-re-think-its-retail-priorities.html#jump">To read this article in full, please click here[/url]</p></section></article>

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