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New Apple Watch Series 4 Ad Promotes the 'Freedom of Cellular'

Apple today released a new Apple Watch (https://www.macrumors.com/roundup/apple-watch/) Series 4 ad named "Flight (https://www.youtube.com/watch?v=4tfa-n1iSdo)" that promotes the "freedom of cellular."





<center><iframe width="560" height="315" src="https://www.youtube.com/embed/4tfa-n1iSdo" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></center>


Directed by Jonathan Glazer, the one-minute spot shows a woman running on a windy day when a gust suddenly elevates her into the clouds, where she dances freely in the air before falling back into a lake surrounded by mountains. She then receives but declines a call on her <!---->Apple Watch<!----> Series 4.





Glazer, an award-winning British director, worked with World Champion air dancer Inka Tiitto to choreograph the performance and bring to life the feeling of freedom and weightless movement, according to Campaign (https://www.campaignlive.co.uk/article/apple-defies-gravity-whimsical-ad-jonathan-glazer/1526151).





The ad will premiere during the 2019 BRIT Awards tonight in the United Kingdom.

<div class="linkback">Related Roundups: Apple Watch (https://www.macrumors.com/roundup/apple-watch/), watchOS 5 (https://www.macrumors.com/roundup/watchos-5/)</div><div class="linkback">Tag: Apple ads (https://www.macrumors.com/roundup/apple-ads/)</div><div class="linkback">Buyer's Guide: Apple Watch (Neutral) (https://buyersguide.macrumors.com/#Apple_Watch)</div>
This article, &quot;New Apple Watch Series 4 Ad Promotes the 'Freedom of Cellular' (https://www.macrumors.com/2019/02/20/apple-watch-series-4-ad-flight/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: New Apple Watch Series 4 Ad Promotes the 'Freedom of Cellular' (https://www.macrumors.com/2019/02/20/apple-watch-series-4-ad-flight/)