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Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption

Apple today shared a humorous new privacy-focused video on its YouTube channel, which is designed to highlight the end-to-end encryption feature in the Messages app.





In the minute-long video, a woman is at a nail salon getting a pedicure, and she's receiving iMessages and cracking up at them over and over again. The viewer is never given a look at what she's seeing that's so funny, which emphasizes the fact that messages are private.





<center><iframe src="https://www.youtube.com/embed/T-fXzUsPZtM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center>


The end of the video features the tagline "iMessage encrypts your conversations because not everyone needs to be in on the joke."





Apple has shared several other privacy-focused videos in recent months, including a "Privacy Matters (https://www.macrumors.com/2019/03/14/apple-privacy-matters-iphone-ad/)" spot and a video that highlights limited ad tracking (https://www.macrumors.com/2019/03/28/apple-privacy-video-limited-ad-tracking/) in Safari.

<div class="linkback">Tags: Apple ads (https://www.macrumors.com/roundup/apple-ads/), privacy (https://www.macrumors.com/roundup/privacy/)</div>
This article, &quot;Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption (https://www.macrumors.com/2019/05/10/apple-imessage-encryption-ad/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption (https://www.macrumors.com/2019/05/10/apple-imessage-encryption-ad/)