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Report: Apple to fund original content podcast shows for Apple Podcasts exclusives

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<p>Apple plans to use some of its spare cash to fund original podcasts for its platforms, according to a Bloomberg report (https://www.bloomberg.com/news/articles/2019-07-16/apple-plans-to-bankroll-original-podcasts-to-fend-off-rivals). The news comes as the podcast game heats up with competitors like Spotify investing hundreds of millions of dollars in original content projects.</p>
<p>Up to now, Apple has participated in the podcast ecosystem by hosting the de-facto canonical directory of shows, which most third-party apps rely on to find new shows. The directory was free to join and did not require an Apple business relationship.</p>
<p> <a href="https://9to5mac.com/2019/07/16/apple-podcasts-original-content/#more-601010" class="more-link">more…[/url]</p>
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