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Apple and Burberry develop ‘R Message’ chat tool for personalized shopping

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<p>Apple is partnering with Burberry to help the luxury fashion retailer create a more personal shopping experience. A new service called “R Message” will integrate with Burberry’s iOS app (https://apps.apple.com/us/app/burberry/id1178794164) and allow store associates to directly message select clients. The service will be available by invitation only and piloted before rolling out to every Burberry store.</p>
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