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Apple’s Safari privacy features are driving down prices for advertisers at the cost of accuracy

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<p>In the two years since Apple released Safari’s Intelligent Tracking Prevention (https://9to5mac.com/2019/08/14/webkit-tracking-prevention-policy/) feature that keeps websites from tracking users around the web, it looks to have almost totally eliminated the ability for advertisers to market to specific demographics. A new report from The Information (https://www.theinformation.com/articles/apples-ad-targeting-crackdown-shakes-up-ad-market) dives into how Apple’s offensive against ads has made things more difficult for advertisers while aiming for greater user privacy.</p>
<p> <a href="https://9to5mac.com/2019/12/09/apple-safari-privacy-feature-ads/#more-623331" class="more-link">more…[/url]</p>
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