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Apple Hires Amazon Video Executive to Lead Apple TV+ Sports Division

Apple has reportedly hired Amazon Video sports content executive James DeLorenzo to work on its Apple TV (https://www.macrumors.com/roundup/apple-tv/)+ on-demand video service.





(https://images.macrumors.com/article-new/2019/11/appletvplus.jpg)


DeLorenzo has led Amazon Video's sports division since 2016 and has also been senior vice president of the company's Audible subscription audiobook service, according to his LinkedIn profile (https://www.linkedin.com/in/jdelorenzo/). DeLorenzo will head the sports division for ‌Apple TV‌+, according to Recode (https://twitter.com/pkafka/status/1268338788335595520). Apple has yet to comment on the hire.





Rumors suggest Apple is seeking to expand its TV+ service with live sports content, which would help diversify its currently limited originals offering.





Apple is also said to be looking to bolster its library by exploring deals (https://www.macrumors.com/2019/12/19/apple-mgm-pac-12-content-deal-talks/) for MGM Holdings content and college sports right, as well as purchasing existing back catalog TV series.





<center><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Tweetscoop: Apple has hired Amazon exec Jim DeLorenzo to head up sports for its &zwnj;Apple TV&zwnj; unit. DeLorenzo went to Amazon in 2016 to run sports there, tho his current LinkedIn says he’s svp at Amazon’s Audible.</p>&mdash; Peter Kafka (@pkafka) June 4, 2020 (https://twitter.com/pkafka/status/1268338788335595520?ref_src=twsrc%5Etfw) <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></center>


Apple charges $4.99 per month for ‌&zwnj;Apple TV&zwnj;‌+, and while many subscribers have a free year after purchasing an Apple device, Apple will need to make ‌&zwnj;Apple TV&zwnj;‌+ worth the subscription fee in the future by offering users more choice. <div class="linkback">Tags: Apple TV Shows (https://www.macrumors.com/guide/apple-tv-shows/), Apple TV Plus (https://www.macrumors.com/guide/apple-tv-plus/)</div>
This article, &quot;Apple Hires Amazon Video Executive to Lead Apple TV+ Sports Division (https://www.macrumors.com/2020/06/04/apple-hires-amazon-video-sports-chief/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: Apple Hires Amazon Video Executive to Lead Apple TV+ Sports Division (https://www.macrumors.com/2020/06/04/apple-hires-amazon-video-sports-chief/)