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Title: Emails reveal details of Apple's revenue deal with Amazon Post by: HCK on July 30, 2020, 04:05:20 pm Emails reveal details of Apple's revenue deal with Amazon
Does it imply special treatment? What you need to know Emails seem to have revealed a deal struck between Apple and Amazon in 2016. It was the foundation of Amazon Prime video coming to the App Store and Apple TV. Apple appears to have offered a 15% revenue share for subscriptions, rather than its usual 30. Emails released as part of a House antitrust probe yesterday have revealed that Apple and Amazon struck a seemingly more favorable deal in order to get Amazon Prime Video on the App Store. As noted by Mark Gurman: Now we know how Apple convinced Amazon to finally put Prime Video on the App Store in 2017: Apple agreed to only take 15% of revenue from Prime Video subscriptions made on iOS, versus the 30% they were taking from others. https://t.co/vscPLYKFe2 pic.twitter.com/75e46VGiai— Mark Gurman (@markgurman) July 29, 2020 Writing for Bloomberg, Gurman explains: Eddy Cue, an Apple senior vice president, and Amazon Chief Executive Officer Jeff Bezos negotiated direct... Source: Emails reveal details of Apple's revenue deal with Amazon (http://feedproxy.google.com/~r/TheIphoneBlog/~3/gawFcKGbVdw/emails-reveal-details-apples-revenue-deal-amazon) |