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Apple's Upcoming Fitness+ Service Planned Long Before Pandemic

Apple on Tuesday introduced a new Fitness+ (https://www.apple.com/apple-fitness-plus/) home workout service that offers guided training videos that can be watched on iPhone (https://www.macrumors.com/guide/iphone/), iPad (https://www.macrumors.com/roundup/ipad/), or Apple TV (https://www.macrumors.com/roundup/apple-tv/) and monitored with the Apple Watch.





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Given that Fitness+ provides videos that are ideal for people who are unable to visit gyms and other facilities, it has been seen as a logical response to the ongoing health crisis, but Apple's Chief Operating Officer Jeff Williams today told Reuters (https://www.reuters.com/article/us-apple-services/apple-envisioned-its-fitness-service-long-before-work-from-home-executives-say-idUSKBN2682BL) that it was planned long ago.





MacRumors in March discovered (https://www.macrumors.com/2020/03/09/apple-ios-14-fitness-app-guided-workouts/) signs of the new Fitness+ service in a leaked version of iOS 14 (https://www.macrumors.com/roundup/ios-14/), confirming that Apple was working on it well before people began working and learning from home.





Work on Fitness+ started "quite a while ago" as a "natural extension goal of Apple Watch, which is to help people live a better day." Apple has long had a focus on encouraging people to be more active with the Apple Watch, offering an Activity app with daily movement goals.

"At least pre-Covid, if you could write one prescription for the world from physicians, it would have been to be more active. It's so powerful," Williams said in a press briefing. "So anything we do in that realm that helps people be more active is something we're excited about."

Fitness+ will offer workouts across a range of categories, including yoga, dance, treadmill walk and run, cycling, HIIT, rowing, core, strength, and mindful cooldown.





Apple films workout videos using a team of trainers in Los Angeles, with the exercises focusing on using little to no equipment.





Apple is planning to launch Fitness+ by the end of the year, with Apple charging $9.99 per month or $79.99 per year. Those who buy a new Apple Watch Series 3 or later will get a free three month trial.<div class="linkback">Related Roundup: Apple Watch 6 (https://www.macrumors.com/roundup/apple-watch/)</div><div class="linkback">Tag: Fitness Plus (https://www.macrumors.com/guide/fitness-plus/)</div><div class="linkback">Buyer's Guide: Apple Watch (Buy Now) (https://buyersguide.macrumors.com/#Apple_Watch)</div>
This article, &quot;Apple's Upcoming Fitness+ Service Planned Long Before Pandemic (https://www.macrumors.com/2020/09/17/apple-fitness-plus-planned-long-ago/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: Apple's Upcoming Fitness+ Service Planned Long Before Pandemic (https://www.macrumors.com/2020/09/17/apple-fitness-plus-planned-long-ago/)