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Opinion: A HomePod mini is the right move, but marketing is key

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<p>A report from a reliable leaker says Apple will <a href="https://9to5mac.com/2020/10/07/homepod-mini-2/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">launch a HomePod mini[/url] this year, with the announcement likely taking place during <a href="https://9to5mac.com/2020/10/06/iphone-12-event-october/" target="_blank" aria-label="undefined (opens in a new tab)" rel="noreferrer noopener">next week’s iPhone 12 keynote[/url].</p>
<p>I think that’s the right move to boost sales of Apple’s smart speakers, but it’s essential for the company to get its marketing right – which is something it hasn’t really achieved with the existing model … </p>
<p> <a href="https://9to5mac.com/2020/10/07/homepod-mini-opinion/#more-671114" class="more-link">more…[/url]</p>
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