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Apple Said to Be Working on Lower-Priced External Monitor to Succeed Thunderbolt Display

Apple has started early development of a lower-priced external monitor that would be sold alongside its high-end Pro Display XDR (https://www.macrumors.com/roundup/displays/), according to Bloomberg's Mark Gurman (https://www.bloomberg.com/news/articles/2021-01-15/apple-plans-redesigned-imac-new-mac-pro-smaller-mac-pro-cheaper-monitor). The display would be a consumer-oriented successor to Apple's previous Thunderbolt Display, introduced in 2011 for $999 and discontinued in 2016.





(https://images.macrumors.com/article-new/2017/12/thunderbolt-display.jpg)<div class="center-wrap">Thunderbolt Display</div>


The report claims that Apple's new lower-priced display will feature reduced brightness and contrast ratio compared to the Pro Display XDR, which is priced at $4,999 before factoring in an optional $999 stand:

As part of its revived Mac desktop efforts, Apple has started early development of a lower-priced external monitor to sell alongside the Pro Display XDR. Apple’s current monitor debuted in 2019 and costs $5,000 — before factoring in the $1,000 stand.





The cheaper monitor would feature a screen geared more for consumer than professional use and wouldn’t have the brightness and contrast ratio of the top-tier offering. Apple last launched a consumer-grade monitor called the Thunderbolt Display in 2011 for $999 but discontinued it in 2016.

There is no word on the size, resolution, or other specs of Apple's lower-priced display yet, but the Pro Display XDR is equipped with a 32-inch 6K display, while the Thunderbolt Display had a 27-inch panel with a QHD resolution of 2560x1440. The display would likely have far thinner front bezels than the Thunderbolt Display.<div class="linkback">Related Roundup: Apple Pro Display XDR (https://www.macrumors.com/roundup/displays/)</div><div class="linkback">Tags: bloomberg.com (https://www.macrumors.com/guide/bloomberg-com/), Thunderbolt Display (https://www.macrumors.com/guide/thunderbolt-display/)</div>
This article, &quot;Apple Said to Be Working on Lower-Priced External Monitor to Succeed Thunderbolt Display (https://www.macrumors.com/2021/01/15/apple-lower-priced-external-display-rumor/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: Apple Said to Be Working on Lower-Priced External Monitor to Succeed Thunderbolt Display (https://www.macrumors.com/2021/01/15/apple-lower-priced-external-display-rumor/)