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Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings

With the launch of the M1 (https://www.macrumors.com/guide/m1/) Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.





(https://images.macrumors.com/article-new/2020/11/m1-chip-macbook-air-pro.jpg)


In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's ‌M1‌ Mac lineup. An ad this week, for example, points out the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not available on Apple's platform.





<div class="center-wrap"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Only a PC can power scientists and gamers alike. #GoPC (https://twitter.com/hashtag/GoPC?src=hash&amp;ref_src=twsrc%5Etfw)</p>&mdash; Intel (@intel) February 10, 2021 (https://twitter.com/intel/status/1359556486150635520?ref_src=twsrc%5Etfw) <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>


An ad from last week highlighted by 9to5Mac (https://9to5mac.com/2021/02/11/intel-mocks-apple-in-new-campaign-highlighting-things-users-cant-do-on-a-m1-mac/) points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.





<div class="center-wrap"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPC (https://twitter.com/hashtag/GoPC?src=hash&amp;ref_src=twsrc%5Etfw)</p>&mdash; Intel (@intel) February 2, 2021 (https://twitter.com/intel/status/1356633480776531968?ref_src=twsrc%5Etfw) <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>


Intel's tweets link to a video from YouTuber Jon Rettinger demoing laptops equipped with Intel chips and comparing them to the &zwnj;M1&zwnj; Macs.





<div class="center-wrap"><iframe src="https://www.youtube.com/embed/c8o3_tp3ums" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>


Apple's &zwnj;M1&zwnj; chips received a lot of attention at launch due to their impressive speed and power efficiency (https://www.macrumors.com/guide/m1-macbook-pro-vs-intel-macbook-pro/), which is not matched by Intel chips. Earlier this week, Intel launched a series of "carefully crafted" benchmarks (https://www.macrumors.com/2021/02/06/intel-11th-gen-vs-apple-m1-chip-benchmarks/) designed to prove that Intel's 11th-generation processors are better than the &zwnj;M1&zwnj; chips, but the benchmarks were designed to favor Intel machines and were described by Apple columnist Jason Snell as "M1-unfriendly."





Intel's anti-Apple advertising is likely just getting started, as Apple plans to be largely free of Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac (https://www.macrumors.com/roundup/imac/) set to be refreshed next.<div class="linkback">Tags: Intel (https://www.macrumors.com/guide/intel/), Apple Silicon (https://www.macrumors.com/guide/apple-silicon/), M1 (https://www.macrumors.com/guide/m1/)</div>
This article, &quot;Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings (https://www.macrumors.com/2021/02/11/intel-anti-mac-ad-campaign/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings (https://www.macrumors.com/2021/02/11/intel-anti-mac-ad-campaign/)