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Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models

According to market data from Counterpoint Research (https://www.counterpointresearch.com/global-smartwatch-shipments-rise-1-5-2020-price-trends-going-premium/), Apple shipped 12.9 million models of the Apple Watch Series 6 (https://www.macrumors.com/roundup/apple-watch/) and Apple Watch SE (https://www.macrumors.com/roundup/apple-watch-se/) in the fourth quarter of 2020.





(https://images.macrumors.com/article-new/2021/03/apple-watch-6s-202009.jpeg)


The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of 2019 when it controlled 34% of the market. In the final quarter of last year, Apple Watch models accounted for 40% of the market share.





(https://images.macrumors.com/article-new/2021/03/counterpoint-research-q4-2020-watch-shipments.png)


Apple's market share consolidation can be attributed to the new ‌Apple Watch SE‌'s success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.





Counterpoint senior analyst Sujeong Lim says that the new mid-range &zwnj;Apple Watch SE&zwnj; will likely push Samsung and other smartwatch makers to create similar, mid-range options for customers looking for cheaper alternatives to main flagships.<div class="linkback">Related Roundups: Apple Watch Series 6 (https://www.macrumors.com/roundup/apple-watch/), Apple Watch SE (https://www.macrumors.com/roundup/apple-watch-se/)</div><div class="linkback">Tag: Counterpoint (https://www.macrumors.com/guide/counterpoint/)</div><div class="linkback">Buyer's Guide: Apple Watch (Neutral) (https://buyersguide.macrumors.com/#Apple_Watch), Apple Watch SE (Buy Now) (https://buyersguide.macrumors.com/#Apple_Watch_SE)</div>
This article, &quot;Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models (https://www.macrumors.com/2021/03/05/apple-watch-shipments-q4-2020/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models (https://www.macrumors.com/2021/03/05/apple-watch-shipments-q4-2020/)