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Apple’s App Tracking Transparency policy not anti-competitive, but French investigation continues

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<p><strong>Update</strong>: Apple has made the following statement to 9to5Mac regarding this situation (https://www.autoritedelaconcurrence.fr/en/press-release/targeted-advertising-apples-implementation-att-framework-autorite-does-not-issue): </p>
<blockquote class="wp-block-quote">
<p>“We’re grateful to the French Competition Authority for recognizing that App Tracking Transparency in iOS 14 is in the best interest of French iOS users. ATT will provide a powerful user privacy benefit by requiring developers to ask users’ permission before sharing their data with other companies for the purposes of advertising, or with data brokers. We firmly believe that users’ data belongs to them, and that they should control when that data is shared, and with whom. We look forward to further engagement with the FCA on this critical matter of user privacy and competition.”</p>

<p><a href="https://9to5mac.com/2021/03/16/french-regulator-apple-investigation-probe/" target="_blank" rel="noreferrer noopener">A complaint in France[/url] that Apple’s <a href="https://9to5mac.com/guides/app-tracking-transparency/" target="_blank" rel="noreferrer noopener">App Tracking Transparency[/url] policy was anti-competitive has seen the Cupertino company win the first round.</p>
<p>The country’s <a href="https://9to5mac.com/guides/antitrust/" target="_blank" rel="noreferrer noopener">antitrust[/url] regulator has ruled that Apple’s decision to require apps to obtain user consent for ad tracking “doesn’t appear to be abusive.” That does not, however, end the matter … </p>
<p> <a href="https://9to5mac.com/2021/03/17/apples-app-tracking-transparency-policy-france/#more-704466" class="more-link">more…[/url]</p>
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