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Ad industry execs say Apple ad sales now get an unfair advantage

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<p>Ad industry execs are accusing Apple of applying different <a href="https://9to5mac.com/guides/privacy/" target="_blank" rel="noreferrer noopener">privacy[/url] rules to itself, giving Apple ad sales an unfair advantage over third-party ad networks. The accusation could add yet another angle for <a href="https://9to5mac.com/guides/antitrust/" target="_blank" rel="noreferrer noopener">antitrust[/url] investigations into the company.</p>
<p>iOS 14.5 means that users now get <a href="https://9to5mac.com/2021/04/26/ios-14-5-now-available-to-everyone-here-are-all-of-the-new-features/" target="_blank" rel="noreferrer noopener">the option of opting out of ad tracking[/url], which makes it <a href="https://9to5mac.com/2021/04/27/what-does-ask-app-not-to-track-mean/" target="_blank" rel="noreferrer noopener">impossible to serve personalized ads[/url] to them. That matters because app developers can charge more for targeted ads. But Apple can still serve personalized ads even if iPhone users choose to block all app tracking… </p>
<p> <a href="https://9to5mac.com/2021/04/27/apple-ad-sales-unfair-advantage/#more-716519" class="more-link">more…[/url]</p>
<p>The post <a rel="nofollow" href="https://9to5mac.com/2021/04/27/apple-ad-sales-unfair-advantage/">Ad industry execs say Apple ad sales now get an unfair advantage[/url] appeared first on <a rel="nofollow" href="https://9to5mac.com">9to5Mac[/url].</p><div class="feedflare">
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