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Title: Google is paying $10 billion to be the default search engine on iPhone Post by: HCK on August 27, 2021, 04:05:21 pm Google is paying $10 billion to be the default search engine on iPhone
What you need to know Google paid upwards of $10 billion to be the default search engine on iPhone in FY 2020. Payments could increase to over $15 billion in FY 2021. Google's deep pockets keep it the default search engine on the iPhone. Google is paying an insane amount of money to be the default search engine on the iPhone. In a note from Bernstein analyst Toni Sacconaghi seen by Ped 30, Google's payments to remain the default search engine on the iPhone may have topped $10 billion in FY 2020. According to the analyst, payments from Google to Apple for this exclusivity may reach upwards of $15 billion in FY 2021. We now estimate that Google's payments to AAPL to be the default search engine on iOS were ~$10B in FY 20, higher than our prior published model estimate of $8B. Recent disclosures in Apple's public filings as well as a bottom-up analysis of Google's TAC (traffic acquisition costs) payments each point us to this figure… We now forecast that Google's paymen... Source: Google is paying $10 billion to be the default search engine on iPhone (http://feedproxy.google.com/~r/TheIphoneBlog/~3/mPOdoQqneE8/bernstein-google-could-pay-apple-15-billion-fy-2021-remain-default-search-engine) |