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Title: Apple 'secretly buying Google ads' for apps to drive App Store revenue Post by: HCK on November 15, 2021, 04:05:20 pm Apple 'secretly buying Google ads' for apps to drive App Store revenue
"It's a form of ad arbitrage, they say, and it's been going on for at least two years." What you need to know A new report says Apple has been buying up Google ads for other people's apps on the App Store. Forbes claims that Apple may have collected millions in revenue from subscriptions. Developers say Apple is driving customers to the App Store rather than web purchases so it makes more money. A new report from Forbes claims Apple is "secretly" buying up ads for high-value apps on its App Store to make money. From the report: Apple is secretly buying Google ads for high-value apps to collect potentially millions of dollars in subscription revenue, multiple app publishers have told me. Apple is placing the ads without the app developers' consent, and Google won't delete them, they say. The cost: potentially millions of dollars in lost revenue. Plus, high advertising costs for their own campaigns. Impacted apps reportedly include Tinder, Bumble, and HBO, as well as... Source: Apple 'secretly buying Google ads' for apps to drive App Store revenue (https://www.imore.com/apple-secretly-buying-google-ads-apps-drive-app-store-revenue-report-claims) |