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Title: Spotify launches audio-timed interactive ads for podcasts Post by: HCK on January 07, 2022, 04:05:19 pm Spotify launches audio-timed interactive ads for podcasts
What you need to know Spotify has launched Call-to-Action cards for podcast ads in its app. The interactive ads will be audio-timed when the ad begins playing on the podcast episode. Ads will also appear on episode summaries, podcast overviews, and other places in the Spotify app. Spotify could pepper its app with ads. Spotify might have done both a good and bad thing with its latest announcement. In a press release, the company announced that it is bringing Call-to-Action cards for podcast ads to its app. The feature will allow podcast sponsors to display interactive ads on the Now Playing screen when a user is listening to a podcast episode. The company says that it should make things a lot easier for potential customers to connect with a product as, instead of needing to remember a promo code or URL, they can just tap on the ad as it pops up when it begins playing during the podcast episode. In addition to displaying on the Now Playing screen, the ads can be displayed on ep... Source: Spotify launches audio-timed interactive ads for podcasts (https://www.imore.com/spotify-launches-audio-timed-interactive-ads-podcasts) |