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Apple Highlights iPhone 13 Battery Life and Durability in New Ads

Apple today shared a pair of iPhone 13 (https://www.macrumors.com/roundup/iphone-13/) ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his ‌iPhone 13‌ up on his bike and then cruises around the neighborhood capturing a long video.





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At the end of his journey, which lasts for five hours, the iPhone (https://www.macrumors.com/guide/iphone/) is still recording and has not run out of battery. "What will you do with even looooooonger battery life? Relax, it's &zwnj;iPhone&zwnj;," reads the video description for the ad.





In the second spot, titled "Run Baby Run," a toddler plays with an &zwnj;iPhone 13&zwnj;, running around with it, dropping it on the floor, banging it on various items, and dropping it in the sink. The &zwnj;iPhone&zwnj; survives intact, and the video ends with the tagline "Toddler resistant. Relax, it's &zwnj;iPhone&zwnj;."





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The "Relax, it's &zwnj;iPhone&zwnj;" series is not new, and Apple has shared other videos in this series (https://www.macrumors.com/2021/03/24/apple-fumble-iphone-12-ad/) to preview Find My (https://www.macrumors.com/2021/07/09/apple-haystack-iphone-12-ad/), the &zwnj;iPhone&zwnj;'s durability, and other features. Apple has used the "Relax, it's &zwnj;iPhone&zwnj;" tagline for both the iPhone 12 (https://www.macrumors.com/roundup/iphone-12/) and the &zwnj;iPhone 13&zwnj;.<div class="linkback">Tag: Apple ads (https://www.macrumors.com/guide/apple-ads/)</div>
This article, &quot;Apple Highlights iPhone 13 Battery Life and Durability in New Ads (https://www.macrumors.com/2022/01/20/apple-ads-iphone-13-battery-durability/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

Discuss this article (https://forums.macrumors.com/threads/apple-highlights-iphone-13-battery-life-and-durability-in-new-ads.2331975/) in our forums

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Source: Apple Highlights iPhone 13 Battery Life and Durability in New Ads (https://www.macrumors.com/2022/01/20/apple-ads-iphone-13-battery-durability/)