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Title: Spotify didn't pay $100m for the Joe Rogan podcast after all — it was $200m Post by: HCK on February 20, 2022, 04:05:20 pm Spotify didn't pay $100m for the Joe Rogan podcast after all — it was $200m
What you need to know Podcaster Joe Rogan reportedly signed a $200 million deal with Spotify in 2020. Rogan has proven a controversial figure for Spotify and its listeners. Reports from 2020 suggested the Rogan deal was worth $100 million. Sources tell the New York Times that Rogan's deal was worth $200 million, maybe more. When Spotify splashed the cash to pick up a Joe Rogan podcast in May of 2020, reports had the deal being worth $100 million. Now, a new report says that was very much wide of the mark. About $100 million wide. Now, according to a New York Times report citing two different sources, it appears that Spotify actually agreed to hand over $200 million to get The Joe Rogan Experience onto its streaming platform. In fact, it could even be more. In May 2020, after an intense courtship, Spotify announced a licensing agreement to host Mr. Rogan's show exclusively. Although reported then to be worth more than $100 million, the true value of the deal that was negotia... Source: Spotify didn't pay $100m for the Joe Rogan podcast after all — it was $200m (https://www.imore.com/spotify-didnt-pay-100m-joe-rogan-podcast-after-all-it-was-200m) |