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Title: Apple Backs Out of Talks to Purchase Game Studio Electronic Arts, Amazon Reportedly Set to Make Offer Instead [Updated] Post by: HCK on August 28, 2022, 04:05:03 pm Apple Backs Out of Talks to Purchase Game Studio Electronic Arts, Amazon Reportedly Set to Make Offer Instead [Updated]
Apple has backed out of a potential purchase of the game studio Electronic Arts (EA) following talks that have been ongoing since as early as May of this year (https://www.macrumors.com/2022/05/23/ea-apple-alleged-acquisition-talks/), with Amazon instead poised to make an offer, according to a report (https://ftw.usatoday.com/2022/08/amazon-buy-electronic-arts) from USA Today vertical ForTheWin. (https://images.macrumors.com/article-new/2022/05/EA-Apple-Maybe-Feature.jpg) Over the last couple of months, EA has been speaking to several companies with potential interest in the acquisition, including Apple, Amazon, and Disney. Apple has had a renewed interest in the gaming market ever since the launch of Apple Arcade (https://www.macrumors.com/guide/apple-arcade/), the company's subscription-based gaming service that offers exclusive games with no in-app purchases and ads. A purchase of EA by Apple would give the Cupertino tech-giant access to hit gaming franchises that include "The Sims," "Battlefield," "Apex Legends," "SimCity," "DragonAge," "FIFA," and more. Apple purchasing EA, which has a market value of $34 billion, would be the largest acquisition by Apple in its history. Apple's largest purchase to date is Beats, which it bought for $3 billion in 2014. During the company's last earnings call in July, CEO Tim Cook (https://www.macrumors.com/guide/tim-cook/) said Apple "never buys just to buy," but added that he wouldn't "rule anything out" and that Apple is "constantly surveilling the market." <strong>Update:</strong> According to CNBC (https://twitter.com/CNBCnow/status/1563136384059285505) sources, the rumor that Amazon is set to purchase Electronic Arts (EA) is incorrect.<div class="linkback">Tag: EA (https://www.macrumors.com/guide/ea/)</div> This article, "Apple Backs Out of Talks to Purchase Game Studio Electronic Arts, Amazon Reportedly Set to Make Offer Instead [Updated] (https://www.macrumors.com/2022/08/26/apple-talks-purchase-ea-amazon/)" first appeared on MacRumors.com (https://www.macrumors.com) Discuss this article (https://forums.macrumors.com/threads/apple-backs-out-of-talks-to-purchase-game-studio-electronic-arts-amazon-reportedly-set-to-make-offer-instead-updated.2355965/) in our forums Source: Apple Backs Out of Talks to Purchase Game Studio Electronic Arts, Amazon Reportedly Set to Make Offer Instead [Updated] (https://www.macrumors.com/2022/08/26/apple-talks-purchase-ea-amazon/) |