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Facebook and Instagram boosts now have to give Apple a cut; Meta calls it a tax

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<p><a href="https://9to5mac.com/guides/facebook/" target="_blank" rel="noreferrer noopener">Facebook[/url] and <a href="https://9to5mac.com/guides/instagram/" target="_blank" rel="noreferrer noopener">Instagram[/url] boosts are a popular way for creators to give their posts extra reach by paying Meta to show them to more people. <a href="https://9to5mac.com/guides/aapl/" target="_blank" rel="noreferrer noopener">Apple[/url] has updated its <a href="https://9to5mac.com/guides/app-store/" target="_blank" rel="noreferrer noopener">App Store[/url] rules to say that any boosts purchased through the iOS apps must use in-app purchases (IAP), giving the iPhone maker a 30% cut.</p>
<p><a href="https://9to5mac.com/guides/meta/" target="_blank" rel="noreferrer noopener">Meta[/url] has called this an Apple tax on ads, and says that the Cupertino company is <a href="https://9to5mac.com/2022/10/25/apple-now-shows-you-app-store-search-ads-even-when-youre-not-searching-for-apps/" target="_blank" rel="noreferrer noopener">growing its own ad business[/url] while undercutting competitors … </p>
<p> <a href="https://9to5mac.com/2022/10/26/instagram-boosts/#more-844495" class="more-link">more…[/url]</p>
<p>The post <a rel="nofollow" href="https://9to5mac.com/2022/10/26/instagram-boosts/">Facebook and Instagram boosts now have to give Apple a cut; Meta calls it a tax[/url] appeared first on <a rel="nofollow" href="https://9to5mac.com">9to5Mac[/url].</p>

Source: Facebook and Instagram boosts now have to give Apple a cut; Meta calls it a tax (https://9to5mac.com/2022/10/26/instagram-boosts/)