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Apple Reportedly 'Seriously' Concerned About iPhone 14 Plus Sales, Looking to Reevaluate iPhone 15 Lineup

Apple is reportedly "seriously" concerned over the sales performance of the iPhone 14 (https://www.macrumors.com/roundup/iphone-14/) Plus, the 6.7-inch non-Pro variant of the ‌iPhone 14‌ lineup. As a result, it is considering ways to restrategize its iPhone (https://www.macrumors.com/guide/iphone/) lineup for next year.



(https://images.macrumors.com/article-new/2022/09/iphone-14-lineup.jpg)

The ‌iPhone 14‌ Plus is the newest addition to the ‌iPhone‌ lineup and replaces the 5.4-inch mini ‌iPhone‌. The ‌iPhone 14‌ Plus features the same design, cameras, and performance as the standard ‌iPhone 14‌ but with a larger display and battery. According to a post by yeux1122 on Naver (https://m.blog.naver.com/PostView.naver?blogId=yeux1122&logNo=222962049242&navType=by), who has shared both accurate and inaccurate information in the past, Apple is thinking of ways to reevaluate how it treats pro and non-pro iPhones for the iPhone 15 (https://www.macrumors.com/roundup/iphone-15/).



The post outlines two possible strategies reportedly under consideration at Apple, with the first being to further differentiate the pro and non-pro iPhones, which was previously rumored (https://www.macrumors.com/2022/09/09/kuo-apple-to-separate-devices-in-iphone-15-lineup/) by Apple analyst Ming-Chi Kuo (https://www.macrumors.com/guide/ming-chi-kuo/). Secondly, Apple is considering reducing the price of the Plus model of the lineup, which starts at $899, according to the post, which cites supply chain and industry sources. A price reduction of the Plus model means the standard ‌‌iPhone‌‌, which starts at $799, could also see a price decrease unless Apple wants to shrink the pricing gap between the two models.



In the last few years, Apple has shifted and reevaluated its ‌iPhone‌ lineup a few times. Starting with the ‌iPhone‌ 6 and ‌iPhone‌ 6 Plus, Apple began offering small and large-sized iPhones before branching out and offering four models, two standard and two high-end models, with different materials, colors, and camera features. Starting with the iPhone 13 Pro (https://www.macrumors.com/roundup/iphone-13-pro/), for example, Apple began to offer the same camera systems on the 6.1-inch Pro and 6.7-inch Pro Max model, unlike in previous years where more advanced camera features were reserved for only the largest ‌iPhone‌.



With the ‌iPhone 14‌ and iPhone 14 Pro (https://www.macrumors.com/roundup/iphone-14-pro/), Apple chose to offer two standard and two high-end models with matching sizes: two 6.1-inch models and two 6.7-inch models. Both the ‌iPhone 14 Pro‌ and ‌iPhone 14 Pro‌ Max feature the same cameras and designs, the only difference being a physically bigger battery in the ‌iPhone 14 Pro‌ Max.



The &zwnj;iPhone 15&zwnj; is still a year away, so it's too early to know what strategy Apple will use. In one sign, however, that it's looking to unify the entire lineup, Dynamic Island (https://www.macrumors.com/guide/dynamic-island/) is expected to come to all iPhone 15 models (https://www.macrumors.com/2022/09/18/dynamic-island-all-iphone-15-models-rumor/). For a complete rundown of everything we know so far about the &zwnj;iPhone 15&zwnj;, check out our roundup (https://www.macrumors.com/roundup/iphone-15/). <div class="linkback">Related Roundups: iPhone 14 (https://www.macrumors.com/roundup/iphone-14/), iPhone 15 (https://www.macrumors.com/roundup/iphone-15/)</div><div class="linkback">Buyer's Guide: iPhone 14 (Buy Now) (https://buyersguide.macrumors.com/#iPhone-14)</div><div class="linkback">Related Forum: iPhone (https://forums.macrumors.com/forums/iphone.99)</div>
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Source: Apple Reportedly 'Seriously' Concerned About iPhone 14 Plus Sales, Looking to Reevaluate iPhone 15 Lineup (https://www.macrumors.com/2022/12/28/apple-reevaluate-iphone-15-lineup/)