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Macintosh News => Apple News => Topic started by: HCK on February 04, 2011, 11:00:04 pm



Title: Media Expert: Apple’s iPad Subcription Model Will Backfire
Post by: HCK on February 04, 2011, 11:00:04 pm
Media Expert: Apple’s iPad Subcription Model Will Backfire
      


Jonathan Kopp is the lead digital and social media strategist for PR mega-firm Ketchum worldwide. Kopp is also a Mac devotee – never far from his iPhone, iPad, MacBook Pro and Apple TV – so we thought he’d be the perfect person to ask where paid iPad content is headed. Apple’s new subscription model, unveiled [...]
         

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