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Samsung's Studio Display Rival Launching in South Korea Next Week for Equivalent of $1,300

Samsung today announced (https://news.samsung.com/kr/%ec%82%bc%ec%84%b1%ec%a0%84%ec%9e%90-%ea%b7%b8%eb%9e%98%ed%94%bd-%eb%94%94%ec%9e%90%ec%9d%b8%ec%9a%a9-5k-%ec%b4%88%ea%b3%a0%ed%95%b4%ec%83%81%eb%8f%84-%eb%aa%a8%eb%8b%88%ed%84%b0-%eb%b7%b0%ed%94%bc) that its ViewFinity S9 external monitor is now available to pre-order in South Korea, and will launch in the country on July 3. The monitor is priced at 1.7 million won, which is equivalent to approximately $1,300 USD. Samsung has yet to reveal pricing or availability details for the U.S. market.



(https://images.macrumors.com/article-new/2023/01/samsung-viewfinity-s9.jpg)

Unveiled at CES 2023 (https://www.macrumors.com/2023/01/02/ces-2023-samsung-monitors/) in January, the ViewFinity S9 has similar specs as Apple's Studio Display, including the same 27-inch size, 5K resolution, 60Hz refresh rate, 600 nits peak brightness, support for one billion colors, and support for 99% of the DCI-P3 color space. The monitor's metal stand and slim bezels also resemble the Studio Display.



The back of the ViewFinity S9 is equipped with a Thunderbolt 4 port that can provide up to 90W of pass-through charging to a computer, which is enough power to charge any MacBook. The monitor also has three USB-C ports and a Mini DisplayPort.



If the ViewFinity S9 ends up being priced around $1,300 in the U.S., that would be around $300 cheaper than the Studio Display, which starts at $1,599. However, the ViewFinity S9 offers a matte finish and a height-adjustable stand as standard features, whereas the Studio Display costs $2,299 when configured with these options, so the savings could potentially be up to $1,000. Samsung's monitor also comes with an attached 4K webcam that offers higher-resolution video than the Studio Display's built-in webcam.



<div class="center-wrap"><iframe width="560" height="315" src="https://www.youtube.com/embed/Jv6lwUSoEo0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>

The monitor has a "Smart Calibration" feature that allows it to be calibrated with the SmartThings app. Users can point a compatible iPhone or Galaxy smartphone's camera at the center of the ViewFinity S9 screen to calibrate the monitor.



Samsung uploaded a ViewFinity S9 introduction video (https://www.youtube.com/watch?v=Jv6lwUSoEo0) in English on its YouTube channel on Sunday, so U.S. availability may be around the corner. The monitor will provide much-needed competition to the Studio Display, as there are very few 27-inch 5K displays on the market that offer an ideal Retina-quality experience for macOS. The monitor also offers far better value for customers willing to look past the Apple logo.<div class="linkback">Related Roundups: Apple Pro Display XDR (https://www.macrumors.com/roundup/displays/), Apple Studio Display (https://www.macrumors.com/roundup/studio-display/)</div><div class="linkback">Tag: Samsung (https://www.macrumors.com/guide/samsung/)</div><div class="linkback">Related Forum: Mac Accessories (https://forums.macrumors.com/forums/mac-accessories.77)</div>
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Source: Samsung's Studio Display Rival Launching in South Korea Next Week for Equivalent of $1,300 (https://www.macrumors.com/2023/06/26/samsung-viewfinity-s9-launching-in-korea/)