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15-Inch MacBook Air Demand Reportedly 'Weaker Than Expected' So Far

Initial customer demand for the new 15-inch MacBook Air has been "weaker than expected," according to a DigiTimes report (https://www.digitimes.com/news/a20230724PD203/apple-15-inch-macbook-air-notebook.html) citing sources within Apple's supply chain. The report claims that 15-inch MacBook Air shipment volume in July has been 50% less than originally estimated amid a broader downturn in the notebook market.



(https://images.macrumors.com/article-new/2023/06/MacBook-Air-15-Inch-Feature-Blue.jpg)

As a result of this "poor start," the report claims that some Apple suppliers have requested a reduction in 15-inch MacBook Air shipments.



Launched at WWDC last month (https://www.macrumors.com/2023/06/05/apple-new-15-inch-macbook-air/), the 15-inch MacBook Air starts at $1,299 and has the same design and M2 chip as the 13-inch model, but with a larger display and two extra speakers. It is the first time that Apple has offered a 15-inch display for the MacBook Air, which was previously only available in 13-inch and discontinued 11-inch size options.



It's unclear if 15-inch MacBook Air demand has met Apple's own internal expectations so far. Apple is set to report its third quarter earnings results on August 3 (https://www.macrumors.com/2023/07/10/apple-announces-q3-2023-earnings-results-date/), and it may share some comments about the laptop then. Other new Macs launched during the quarter included spec-bumped Mac Studio and Mac Pro models.



The report claims that the MacBook supply chain can look forward to the "upcoming announcement" of a new MacBook Pro, without providing any additional details. The publication previously claimed that Apple plans to release a new 13-inch MacBook Pro with an M3 chip (https://www.macrumors.com/2023/07/17/3nm-macbook-pro-reportedly-launching-in-2023/) later this year. The M3 chip is widely expected to be fabricated with TSMC's 3nm process for significant performance and power efficiency improvements compared to the 5nm-based M2 chip in the existing 13-inch MacBook Pro.<div class="linkback">Related Roundup: MacBook Air (https://www.macrumors.com/roundup/macbook-air/)</div><div class="linkback">Tag: DigiTimes (https://www.macrumors.com/guide/digitimes-com/)</div><div class="linkback">Buyer's Guide: 15" MacBook Air (Buy Now) (https://buyersguide.macrumors.com/#15-MacBook-Air)</div><div class="linkback">Related Forum: MacBook Air (https://forums.macrumors.com/forums/macbook-air.122)</div>
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Source: 15-Inch MacBook Air Demand Reportedly 'Weaker Than Expected' So Far (https://www.macrumors.com/2023/07/26/15-inch-macbook-air-weaker-demand-report/)