|
Title: Xiaomi Plans to 'Catch Up and Beat' the iPhone Following Mix Fold 3 Announcement Post by: HCK on August 16, 2023, 04:05:06 pm Xiaomi Plans to 'Catch Up and Beat' the iPhone Following Mix Fold 3 Announcement
Xiaomi founder and chief executive Lei Jun this week said that the company is using Apple's iPhone (https://www.macrumors.com/guide/iphone/) as a benchmark to "catch up and beat it one day" (via South China Morning Post (https://www.macrumors.com/2022/02/11/xiaomi-pledges-war-of-life-and-death-against-apple/)). (https://images.macrumors.com/article-new/2022/02/xiaomi-lei-jun.jpg) During the announcement of its latest flagship foldable smartphone, the Mix Fold 3, Lei repeatedly compared the new device to the iPhone 14 Pro (https://www.macrumors.com/roundup/iphone-14-pro/) Max. He stopped short of mentioning Xiaomi's aim to become the world's biggest smartphone vendor, a goal he first mentioned in August 2021. Lei often attempts to characterize Xiaomi as a major rival to Apple, but the company's $300 billion market capitalization pales in comparison to Apple's almost $3 trillion valuation. Nevertheless, in the second quarter of 2021, Apple's ‌iPhone‌ sales were briefly surpassed by Xiaomi for the first time (https://www.macrumors.com/2021/07/15/xiaomi-apple-smartphone-shipments-q2-2021/). Xiaomi is actively aiming to capture the global high-end smartphone segment. Last year, Lei described competition with Apple as "a war of life and death (https://www.macrumors.com/2022/02/11/xiaomi-pledges-war-of-life-and-death-against-apple/)." Xiaomi reportedly intends to attract more customers by distinguishing itself from other major Chinese Android smartphone brands that are also targeting Apple's lucrative high-end segment by focusing on user experience, as well as filling the void left by the likes of Huawei. The Xiaomi Mix Fold 3 features an 8-inch AMOLED display, a 5x periscopic zoom camera, Leica optics, Qualcomm's second-generation Snapdragon processor, and 50W wireless charging. It starts at $1,240 and is currently available in China only.<div class="linkback">Tag: Xiaomi (https://www.macrumors.com/guide/xiaomi/)</div> This article, "Xiaomi Plans to 'Catch Up and Beat' the iPhone Following Mix Fold 3 Announcement (https://www.macrumors.com/2023/08/15/xiaomi-plans-to-catch-up-and-beat-the-iphone/)" first appeared on MacRumors.com (https://www.macrumors.com) Discuss this article (https://forums.macrumors.com/threads/xiaomi-plans-to-catch-up-and-beat-the-iphone-following-mix-fold-3-announcement.2398695/) in our forums Source: Xiaomi Plans to 'Catch Up and Beat' the iPhone Following Mix Fold 3 Announcement (https://www.macrumors.com/2023/08/15/xiaomi-plans-to-catch-up-and-beat-the-iphone/) |