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EU criticizes Meta's 'privacy for cash' business model

<p>The European Union doesn't think you should have to choose between giving Meta and other major players your data or your money. In a statement, the <a data-i13n="cpos:1;pos:1" href="https://www.edpb.europa.eu/news/news/2024/edpb-consent-or-pay-models-should-offer-real-choice_en">European Data Protection Board[/url] (EDPB) stated that &quot;consent or pay&quot; models often don't &quot;comply with the requirements for valid consent&quot; when a person must choose between providing their data for behavioral advertising purposes or pay for privacy.</p>
<p>The EDPB argues that only offering a paid alternative to data collection shouldn't be the default for large online platforms. It doesn't issue a mandate but stresses that these platforms should &quot;give significant consideration&quot; to providing a free option that doesn't involve data processing (or at least not as much). &quot;Controllers should take care at all times to avoid transforming the fundamental right to data protection into a feature that individuals have to pay to enjoy,&quot; EDPB Chair Anu Talus said. &quot;Individuals should be made fully aware of the value and the consequences of their choices.&quot;</p>
<span id="end-legacy-contents"></span><p>Currently, EU users must pay €10 ($11) monthly for an ad-free subscription or be forced to share their data. <a data-i13n="cpos:2;pos:1" href="https://www.engadget.com/the-eu-is-investigating-apple-meta-and-google-over-fees-and-self-preferencing-124147179.html">The EU is already investigating[/url] if this system complies with the <a data-i13n="cpos:3;pos:1" href="https://www.engadget.com/google-just-outlined-exactly-how-its-changing-ahead-of-thursdays-dma-deadline-174518625.html">Digital Markets Act[/url], which went into effect at the beginning of March.</p>This article originally appeared on Engadget at https://www.engadget.com/eu-criticizes-metas-privacy-for-cash-business-model-103042528.html?src=rss

Source: EU criticizes Meta's 'privacy for cash' business model (https://www.engadget.com/eu-criticizes-metas-privacy-for-cash-business-model-103042528.html?src=rss)