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Meta is testing cross-posting from Instagram to Threads

<p>Meta is testing a new way to boost engagement on Threads using Instagram. The company is now testing the ability to cross-post photos from Instagram to Threads. Meta confirmed the experiment after <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affiliate-link" href="https://www.threads.net/@saadhjawwadh/post/C6qxtLAS41h" data-original-link="https://www.threads.net/@saadhjawwadh/post/C6qxtLAS41h">a handful[/url] Threads users <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1" class="no-affiliate-link" href="https://www.threads.net/@jonahmanzano/post/C6qnhQnhlKw" data-original-link="https://www.threads.net/@jonahmanzano/post/C6qnhQnhlKw">noticed[/url] the setting crop up in Instagram (TechCrunch was first to <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:3;pos:1" class="no-affiliate-link" href="https://techcrunch.com/2024/05/07/threads-is-testing-cross-posting-from-instagram-globally/" data-original-link="https://techcrunch.com/2024/05/07/threads-is-testing-cross-posting-from-instagram-globally/">report[/url] the change).</p>
<p>According to the company, cross-posting from Instagram to Threads is optional, though users can opt to have automatically all new photo posts shared to their Threads account as well. (Those who are part of the test can tweak cross-posting settings in the Instagram app.)</p>
<span id="end-legacy-contents"></span><p>Meta has been testing a number of features to boost the growth of Threads, which currently has <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:4;pos:1" class="no-affiliate-link" href="https://www.engadget.com/threads-has-150-million-monthly-users-215853190.html" data-original-link="https://www.engadget.com/threads-has-150-million-monthly-users-215853190.html">150 million[/url] users. The company has also experimented with cross-posting <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:5;pos:1" class="no-affiliate-link" href="https://www.engadget.com/meta-is-testing-cross-posts-from-facebook-to-threads-193038834.html" data-original-link="https://www.engadget.com/meta-is-testing-cross-posts-from-facebook-to-threads-193038834.html">from Facebook[/url] to Threads and <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:6;pos:1" class="no-affiliate-link" href="https://www.engadget.com/meta-is-promoting-threads-posts-on-facebook-and-theres-no-way-to-opt-out-202057606.html" data-original-link="https://www.engadget.com/meta-is-promoting-threads-posts-on-facebook-and-theres-no-way-to-opt-out-202057606.html">promotes[/url] Threads posts directly in Facebook and Instagram feeds, regardless of whether they use the app. It’s also encouraging creators to be more active on the app. Meta has been <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:7;pos:1" class="no-affiliate-link" href="https://www.engadget.com/meta-is-offering-some-creators-thousands-of-dollars-in-bonuses-for-threads-posts-193950157.html" data-original-link="https://www.engadget.com/meta-is-offering-some-creators-thousands-of-dollars-in-bonuses-for-threads-posts-193950157.html">offering bonuses[/url] to creators in exchange for high-performing posts on Threads.</p>This article originally appeared on Engadget at https://www.engadget.com/meta-is-testing-cross-posting-from-instagram-to-threads-234245961.html?src=rss

Source: Meta is testing cross-posting from Instagram to Threads (https://www.engadget.com/meta-is-testing-cross-posting-from-instagram-to-threads-234245961.html?src=rss)