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Balenciaga and Rimowa Launch Apps for Apple Vision Pro

Luxury French fashion house Balenciaga and premium German luggage brand Rimowa have launched apps for the Apple Vision Pro (https://www.macrumors.com/roundup/apple-vision-pro/), expanding the headset's immersive fashion experiences.



(https://images.macrumors.com/article-new/2024/07/balenciaga-vision-pro.jpeg)

Balenciaga has now introduced the first phase of its Apple Vision Pro app (https://apps.apple.com/us/app/balenciaga/id6526492361), designed to provide users with an immersive view of its fashion shows and collections. The app offers exclusive drone views and stereoscopic footage of Balenciaga's Spring/Summer 2025 show, which was held in Shanghai on May 30. Users can also access an interactive lookbook and past collection content, enabling them to explore Balenciaga's fashion in a virtual environment.



Rimowa's app for the Apple Vision Pro (https://apps.apple.com/us/app/rimowa-explore/id6474133662) offers an immersive and interactive experience that allows users to explore the brand's iconic suitcases in detail. The app provides high-resolution 3D models of Rimowa's products, enabling users to examine the craftsmanship and design from various angles. It also includes features like virtual try-ons, where users can see how different suitcase models look and function in a virtual space. Additionally, the app offers a virtual showroom experience, allowing users to customize their luggage with different colors and accessories, and view the changes in real time.



Balenciaga and Rimowa's apps are part of a broader trend among luxury brands exploring the potential of the Vision Pro. Gucci, also a Kering-owned label like Balenciaga, released its own Vision Pro app in April, allowing users to access an immersive mini-documentary on creative director Sabato De Sarno and the creation of Gucci's Spring/Summer 2024 collection. Other retailers, including Mytheresa, J.Crew, and E.l.f. Cosmetics, have developed Vision Pro apps focused more on shopping than on brand storytelling.<div class="linkback">Related Roundup: Apple Vision Pro (https://www.macrumors.com/roundup/apple-vision-pro/)</div><div class="linkback">Buyer's Guide: Vision Pro (Buy Now) (https://buyersguide.macrumors.com/#AppleVisionPro)</div><div class="linkback">Related Forum: Apple Vision Pro (https://forums.macrumors.com/forums/apple-vision-pro.209)</div>
This article, &quot;Balenciaga and Rimowa Launch Apps for Apple Vision Pro (https://www.macrumors.com/2024/07/29/balenciaga-and-rimowa-launch-apps-for-vision-pro/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: Balenciaga and Rimowa Launch Apps for Apple Vision Pro (https://www.macrumors.com/2024/07/29/balenciaga-and-rimowa-launch-apps-for-vision-pro/)