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Roku is launching the Roku Sports Channel on August 12

<p>Streaming provider Roku is adding a new free channel for sports content on August 12. The ad-supported Roku Sports Channel will go live with content both owned and licensed by the company. No subscription or sign-up will be required to access the channel.</p>
<p>The Roku Sports Channel will offer round-the-clock programming, such as live Major League Baseball games, live Formula E car races, The Rich Eisen Show and GMFB: Overtime. Partner programming on the channel will include classic boxing matches from Top Rank, combat sports from Swerve Sports and poker content from PokerGO.</p>
<span id="end-legacy-contents"></span><p>Sports viewership can be a notable revenue source for streaming services. The Disney-owned ESPN+ has a streaming subscription (and its <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affiliate-link" href="https://www.engadget.com/entertainment/streaming/disney-is-increasing-prices-again-for-standalone-streaming-plans-183518837.html" data-original-link="https://www.engadget.com/entertainment/streaming/disney-is-increasing-prices-again-for-standalone-streaming-plans-183518837.html">price is going up[/url]). Max also has an add-on called the Bleacher Report (that's <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1" class="no-affiliate-link" href="https://www.engadget.com/max-will-offer-free-live-sports-streaming-until-march-2024-074445038.html" data-original-link="https://www.engadget.com/max-will-offer-free-live-sports-streaming-until-march-2024-074445038.html">no longer free[/url]). And an upcoming service called Venu could aggregate lots of games and talk content under one umbrella (and it's expected to have <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:3;pos:1" class="no-affiliate-link" href="https://www.engadget.com/venu-is-the-new-sports-streaming-service-likely-to-drain-your-bank-account-190011555.html" data-original-link="https://www.engadget.com/venu-is-the-new-sports-streaming-service-likely-to-drain-your-bank-account-190011555.html">a hefty price tag[/url]). Roku could stand out from the pack by taking the free, ad-supported streaming television route.</p>This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/roku-is-launching-the-roku-sports-channel-on-august-12-130041121.html?src=rss

Source: Roku is launching the Roku Sports Channel on August 12 (https://www.engadget.com/entertainment/streaming/roku-is-launching-the-roku-sports-channel-on-august-12-130041121.html?src=rss)