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Apple Sends iPhone 16 Pro to Space in New Ad Promoting A18 Pro Chip

Over the past week and a bit, Apple has shared a new iPhone 16 Pro ad (https://www.youtube.com/watch?v=yU3KE5f7ZcQ) called "All Systems Pro" on its YouTube channels in select countries, such as Japan, India, South Korea, and Singapore. Apple has yet to share the ad on its U.S. channel.



<div class="center-wrap"><iframe width="560" height="315" src="https://www.youtube.com/embed/yU3KE5f7ZcQ?si=towzz6oyOlU2b2LU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>

In the ad, a mission control center goes through a series of final checks before launching an iPhone 16 Pro into space like a rocket. During a 30-second countdown, the team ensures that all aspects of the A18 Pro chip are ready to go, such as the Neural Engine, 6-core GPU, and support for recording slow-mo 4K video at 120 fps.



"A18 Pro has a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth," the video description says. "It also drives advanced video and photo features like Camera Control, and delivers great graphics performance for next-level gaming."



When it announced the iPhone 16 Pro models in September, Apple said the A18 Pro chip is up to 15% faster than the A17 Pro chip in the iPhone 15 Pro models. The chip is manufactured with TSMC's second-generation 3nm process.<div class="linkback">Related Roundup: iPhone 16 Pro (https://www.macrumors.com/roundup/iphone-16-pro/)</div><div class="linkback">Tag: Apple Ads (https://www.macrumors.com/guide/apple-ads/)</div><div class="linkback">Buyer's Guide: iPhone 16 Pro (Buy Now) (https://buyersguide.macrumors.com/#iPhone-16-Pro)</div>
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Source: Apple Sends iPhone 16 Pro to Space in New Ad Promoting A18 Pro Chip (https://www.macrumors.com/2024/11/19/apple-ad-sends-iphone-16-pro-to-space/)