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Beats Highlights New USB-C Cables in Latest 'Pill People' Ad

Apple's Beats brand today shared a new ad in its ongoing Pill People series, this time highlighting the various USB-C cables that Beats debuted earlier this week (https://www.macrumors.com/2025/04/15/beats-charging-cables/).



<div class="center-wrap"><iframe title="Pill People ❤️ Beats Cables" src="https://www.youtube.com/embed/YrHTWTNzOww" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>

The Pill People ad campaign features anthropomorphized Beats Pill speakers with different personalities. Beats has been using the Pill People since it launched the updated Beats Pill last summer (https://www.macrumors.com/2024/06/25/beats-pill-bluetooth-speaker-announced/).



Apple's Beats brand is now offering several USB-C cables, including USB-C to USB-C, USB-C to USB-A, and USB-C to Lightning. The cables come in 1.5-meter and 20-centimeter options, with both sizes priced at $18.99. The cables come in four colors, and they can be purchased from the online Apple Store (https://www.macrumors.com/guide/apple-store/) or Apple retail stores (https://www.macrumors.com/2025/04/17/beats-cables-now-in-apple-stores/).<div class="linkback">Tags: Apple Ads (https://www.macrumors.com/guide/apple-ads/), Beats (https://www.macrumors.com/guide/beats/)</div>
This article, &quot;Beats Highlights New USB-C Cables in Latest 'Pill People' Ad (https://www.macrumors.com/2025/04/17/beats-usb-c-cable-ad/)&quot; first appeared on MacRumors.com (https://www.macrumors.com)

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Source: Beats Highlights New USB-C Cables in Latest 'Pill People' Ad (https://www.macrumors.com/2025/04/17/beats-usb-c-cable-ad/)