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After the Siri and Apple Intelligence mess, a totally new name will be needed

<div class="feat-image">(https://9to5mac.com/wp-content/uploads/sites/6/2025/05/After-the-Siri-and-Apple-Intelligence-mess-a-totally-new-name-will-be-needed.jpg?quality=82&strip=all&w=1600)</div><p>I won’t <a href="https://9to5mac.com/2025/03/20/should-apple-let-us-choose-our-own-ai-chatbot-to-replace-siri/" target="_blank" rel="noreferrer noopener">reprise the sad story[/url] of how Apple went fro<a href="https://9to5mac.com/guides/siri/" target="_blank" rel="noreferrer noopener">m[/url] being at the forefront of <a href="https://9to5mac.com/guides/artificial-intelligence/" target="_blank" rel="noreferrer noopener">AI[/url] technology with the launch of <a href="https://9to5mac.com/guides/siri/" target="_blank" rel="noreferrer noopener">Siri[/url] in 2011 to being hopelessly left behind in 2025. </p>



<p>The company’s current approach appears to be to retain the Siri branding for simpler tasks, while using <a href="https://9to5mac.com/guides/apple-intelligence/" target="_blank" rel="noreferrer noopener">Apple Intelligence[/url] for the shiny new things – but there’s now an obvious problem with this …</p>



 <a data-layer-pagetype="post" data-layer-postcategory="apple-intelligence,artificial-intelligence,opinion,siri" data-layer-viewtype="unknown" data-post-id="1001977" href="https://9to5mac.com/2025/05/19/after-the-siri-and-apple-intelligence-mess-a-totally-new-name-will-be-needed/#more-1001977" class="more-link">more…[/url]

Source: After the Siri and Apple Intelligence mess, a totally new name will be needed (https://9to5mac.com/2025/05/19/after-the-siri-and-apple-intelligence-mess-a-totally-new-name-will-be-needed/)