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Eddy Cue wanted Apple to acquire two big companies, but Tim Cook said no

<div class="feat-image">(https://9to5mac.com/wp-content/uploads/sites/6/2024/12/apple-mls-eddy-cue.jpg?quality=82&strip=all&w=1600)</div><p>A report from The Information yesterday (https://www.theinformation.com/articles/apples-aversion-big-deals-thwart-ai-push?utm_campaign=Editorial&amp;utm_content=Article&amp;utm_medium=organic_social&amp;utm_source=bluesky%2Cfacebook%2Clinkedin%2Cthreads%2Ctwitter) offered a variety of interesting details about Apple’s potential acquisition targets in the artificial intelligence category (https://9to5mac.com/2025/08/26/apple-perplexity-mistral-ai/). </p>



<p>One thing I found particularly fascinating in the story was the tidbit that Eddy Cue, Apple’s Senior Vice President of Services, has regularly pushed for Apple to make big acquisitions, only to be shot down by Apple CEO Tim Cook. </p>



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Source: Eddy Cue wanted Apple to acquire two big companies, but Tim Cook said no (https://9to5mac.com/2025/08/27/eddy-cue-pushed-for-apple-to-acquire-two-big-companies-but-tim-cook-said-no/)