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Microsoft is now integrating shopping directly into Copilot

<p>Have you ever wanted to save approximately three seconds and two mouse clicks when shopping online? Microsoft has something special just for you. The company just introduced something called <a data-i13n="cpos:1;pos:1" href="https://about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents">Copilot Checkout[/url] at the NRF 2026 retail conference. This is exactly what it sounds like. It's a shopping assistant embedded within Copilot.</p>
<p>The feature is rolling out now in the US and <a data-i13n="cpos:2;pos:1" href="https://newsroom.paypal-corp.com/2026-01-08-PayPal-Powers-Microsofts-Launch-of-Copilot-Checkout">integrates with PayPal[/url], Shopify, Stripe and Etsy. It lets people complete purchases directly inside of Copilot without having to withstand the grueling experience of being redirected to a retailer's website. Participating partners include Urban Outfitters, Anthropologie and Ashley Furniture.</p>
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<p>The retailers remain the actual merchant of record, so they'll still get customer data and all of that jazz. Microsoft controls the interface.</p>
<p>We don't know what kind of safeguards are in place to prevent the AI from hallucinating its way into buying you a giant bounce house when you wanted to order some Bounce dryer sheets. Engadget has reached out to Microsoft to inquire about these safeguards and how exactly the money is handled.</p>
<p>This is a pretty big moment for AI shopping. OpenAI <a data-i13n="cpos:3;pos:1" href="https://www.engadget.com/ai/chatgpt-now-offers-a-dedicated-shopping-assistant-180000034.html">introduced a shopping assistant[/url] several months ago that <a data-i13n="cpos:4;pos:1" href="https://openai.com/index/buy-it-in-chatgpt/">seems to work in a similar way[/url]. However, the company <a data-i13n="cpos:5;pos:1" href="https://www.engadget.com/ai/chatgpt-now-offers-a-dedicated-shopping-assistant-180000034.html">said that[/url] a related shopping assistant &quot;might make mistakes about product details like price and availability&quot; and it encouraged people to visit the merchant site for the most accurate details.</p>
<div id="e17fbb68a5bd47069f66852887879ec2"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Exclusive: OpenAI’s push to turn ChatGPT into a personal shopping assistant is running into a familiar problem: messy product data.

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