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Title: Apple Responds to Skyrocketing RAM and Storage Chip Prices Post by: HCK on January 31, 2026, 04:05:07 pm Apple Responds to Skyrocketing RAM and Storage Chip Prices
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices (https://www.macrumors.com/2025/12/16/apple-to-weather-dram-price-surge/) in the supply chain. (https://images.macrumors.com/article-new/2023/11/apple-silicon-1-feature.jpg) Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter. Cook added that Apple is aware of the rising prices and "will look at a range of options to deal with that" over the long term, if necessary. Apple reported record-breaking revenue of $143.8 billion (https://www.macrumors.com/2026/01/29/apple-1q-2026-earnings/) last quarter, up 16% year-over-year, and it is predicting similar 13% to 16% year-over-year growth and gross margin of 48% to 49% in the current quarter, so the company is still reporting impressive earnings results despite concerns surrounding memory chip prices. This article, "Apple Responds to Skyrocketing RAM and Storage Chip Prices (https://www.macrumors.com/2026/01/29/apple-responds-to-rising-memory-chip-prices/)" first appeared on MacRumors.com (https://www.macrumors.com) Discuss this article (https://forums.macrumors.com/threads/apple-responds-to-skyrocketing-ram-and-storage-chip-prices.2476874/) in our forums Source: Apple Responds to Skyrocketing RAM and Storage Chip Prices (https://www.macrumors.com/2026/01/29/apple-responds-to-rising-memory-chip-prices/) |