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Title: Apple Was Caught Off Guard by AirPods Pro 3 Popularity Post by: HCK on January 31, 2026, 04:05:07 pm Apple Was Caught Off Guard by AirPods Pro 3 Popularity
AirPods Pro 3 (https://www.macrumors.com/2025/09/10/airpods-pro-3-features/) demand was so strong after the earbuds launched in September that their popularity reportedly "caught Apple off guard." (https://images.macrumors.com/article-new/2019/10/airpods-pro-3-design.jpg) "AirPods Pro 3 were supply-constrained during the quarter, and we think we would have grown year over year if we would not have been constrained," Apple CEO Tim Cook told Reuters (https://www.reuters.com/business/apple-sales-profit-beat-wall-street-estimates-amid-staggering-iphone-demand-2026-01-29/), in a report published alongside Apple's record-breaking earnings results (https://www.macrumors.com/2026/01/29/apple-1q-2026-earnings/) for the fourth quarter of the 2025 calendar year. Cook was referring to Apple's Wearable, Home, and Accessories segment, which saw around a 2% drop in revenue year-over-year. His comment implies that if Apple had realized AirPods Pro 3 were going to be such a hit, the company could have had more inventory ready to ship and might have actually had revenue growth in this segment. AirPods Pro 3 no longer have any extended delivery delays on Apple's online store, so it would appear that Apple has caught up on supply by now. AirPods Pro 3 feature increased active noise cancellation, improved sound quality, longer battery life per charge, heart rate monitoring during workouts, improved fit for many users, increased water resistance, a new XXS ear tip size, and more.<div class="linkback">Related Roundup: AirPods Pro 3 (https://www.macrumors.com/roundup/airpods-pro/)</div><div class="linkback">Buyer's Guide: AirPods Pro (Buy Now) (https://buyersguide.macrumors.com/#AirPods-Pro)</div><div class="linkback">Related Forum: AirPods (https://forums.macrumors.com/forums/airpods.216)</div> This article, "Apple Was Caught Off Guard by AirPods Pro 3 Popularity (https://www.macrumors.com/2026/01/29/apple-on-airpods-pro-3-popularity/)" first appeared on MacRumors.com (https://www.macrumors.com) Discuss this article (https://forums.macrumors.com/threads/apple-was-caught-off-guard-by-airpods-pro-3-popularity.2476876/) in our forums Source: Apple Was Caught Off Guard by AirPods Pro 3 Popularity (https://www.macrumors.com/2026/01/29/apple-on-airpods-pro-3-popularity/) |